Pet Theft Awareness Week 14th - 21st March 2022. Read our Blog  

DNA Protected Banner Image

DNA Protected

DNA Protected Banner Logo

Help protect your dog with a simple mouth swab

Shop NowActivate a Kit

DNA Protected Banner Image

Pet Theft Awareness Week 14th - 21st March 2022. Read our Blog  

DNA Protected Banner Image Mobile

DNA Protected Logo

Help protect your dog with a simple mouth swab

Shop NowActivate a Kit  

DNA Protected is a service from leading forensic company Cellmark Forensic Services  .  Having your dog’s profile on the Forensic Dog DNA Database will assist with crime prevention as well as helping the police to ensure your dog’s safe return should your family pet be stolen.  

SBD Logo

Trust Pilot Review
Additional peace of mind should the worst happen
Given that microchips can move, fail or be removed, having your pet on the forensic DNA database makes sense. The system is easy to use, input to the database is quick and provides you with an additional layer of security in case your pet should go missing.


Why DNA profile your dog?

With Dog theft unfortunately on the rise, DNA protected has been developed to deter thieves, provide you with peace of mind and to help collar the criminals. The Forensic Dog DNA database could play an important role in ensuring that your dog is safely returned if stolen, but we also want to help make sure that the individuals responsible are brought to justice.

Cellmark has provided forensic DNA profiling services to UK police forces for over 30 years and we assist with the forensic investigation of hundreds of crimes every week. The process doesn’t just stop when the Forensic Dog DNA Database contributes towards your dog’s safe return - we have the expertise and experience to help the police successfully prosecute the people responsible.

Gloucestershire Police - supporters of DNA Protected


How does it work?

Your dog’s DNA is unique and cannot be changed.  It is nature’s ultimate identification system.  Unlike a microchip which might be lost, might not work or could even be removed, DNA will identify your dog for life.

1. Sampling


A simple mouth swab is used to collect a sample from your dog


2. DNA Testing


In the laboratory we analyse the swab to generate your dog's DNA profile 


3. Database


The DNA profile is then added to the Forensic Dog DNA Database 


Your dog’s DNA is made up of about two and a half billion letters of genetic code.  Although the vast majority of the genetic code is the same for every dog, we target 18 DNA sections where there are differences to produce a DNA profile that can tell your dog apart with excellent discrimination.

Storing your dog’s DNA profile on Cellmark’s database makes it accessible to the police and means that if the worst were to happen and your dog were to be lost or stolen, it could help ensure that he or she is safely returned.

Dog DNA Database

 Order Your Dog DNA Sampling Kit Today

Your test kit will include everything you need to take your dog's sample:

  • Mouth swab and 'FTA' DNA collection card
  • Simple to follow instructions
  • Prepaid return envelope (with security seal)

You'll also receive our welcome pack which includes a free DNA protected collar tag   (worth £4.99) and car/window sticker (worth £3.99)

Order Now  

DNA Protected Dog DNA Sampling Kit Box

SBD Logo

Split your purchase into 3 payments with no interest and no fees - Learn More

DNA Protect your Best friend

  DNA Protect Your Best Friend

Crime prevention is the primary aim of DNA Protected. When your dog is profiled you'll receive an official DNA Protected certificate. We also supply a range of high visibility accessories for your dog to wear, and stickers to put in your window to warn criminals that your pet has had their DNA taken and is stored on the Forensic Dog DNA database.  Police confirm that making sure the criminals know that you have taken steps to protect your pet will make them think twice.  

Visit our shop  

DNA Protect your Best friend

  Our Pedigree

Cellmark has been a leading forensic DNA profiling company for over 30 years.  Established in 1987 as the world’s first commercial DNA fingerprinting laboratory, Cellmark was originally part of ICI and subsequently AstraZeneca.  Today, owned by its management team, Cellmark employs 500 people and carries out over 150,000 DNA tests every year in some of the most advanced forensic DNA laboratories in the world.

We are one of the UK’s largest Forensic Science companies and are contracted to provide forensic investigation services to 80% of the police forces in England and Wales.  While most of our testing involves human DNA, throughout our history we have analysed hundreds of thousands of animal DNA samples, primarily for the agriculture sector, and have been involved in numerous forensic cases involving dogs.

Read our Case studies  

DNA Protected Dog

  Taking a sample

Taking a DNA sample from your dog is simple, painless and only takes a few seconds. Watch our short video below to see how it's done.

A simple mouth swab taken from your dog will contain thousands of cells, each containing your dog’s DNA.  Like your dog, your dog’s DNA is unique.  By analysing the DNA collected on the swab sample we will produce a DNA profile which can be used to confirm your dog’s identity.

When taking the sample please make sure that you wait for at least an hour after your dog has eaten - see our FAQ page for more information on sampling.

  Activating your kit

Don’t forget to register your kit prior to posting the sample back to us!

Activate a Kit  

 Police Backed Initiative

SBD Logo

DNA Protected was developed in collaboration with Gloucestershire Constabulary
Gloucestershire Constabulary Logo